No. 06Deal Structure
360 Deal
Also called multiple rights deal, all-in deal, 360 contract
The label takes a percentage of all your income streams, not just recordings.
High risk
Participating in non-recording revenue significantly reduces total artist income across every stream.
- Appears in
- 360 Deal
- Topic
- Revenue Participation
- Jurisdiction
- United States
- Reviewed
- July 2026
In plain English
A 360 deal (or 'multiple rights deal') gives the label a commission on revenue beyond just recordings: touring, merchandise, endorsements, sponsorships, publishing, TV and film appearances, and any other income the artist earns. In exchange, labels typically offer higher advances or more marketing support.
Why it matters
For most artists, live performance and merchandise are the primary income streams. A 360 deal means the label captures value from these even though it did nothing to build the tour or merch operation.
Where it can land
The same clause is drafted three ways. These are the positions we see, worst first, so you can tell at a glance which one is in front of you.
- Label takes 20%+ of live touring income
- Participation includes pre-existing income streams or deals signed before this agreement
- No carve-out for brand deals the artist originated independently
- Participation in merch without a corresponding label obligation to fund or support it
- Participation rates above 10% for touring and merch
- Definition of 'artist income' is broad and undefined
- Participation limited to income streams directly supported by label marketing spend
- Participation rates tiered and decreasing over time
- Pre-existing deals and independent origination excluded
The language
The drafting language and the negotiation moves for this clause are part of the workspace.
You have read what the clause means and where the risk sits. The rest is the side-by-side of how it reads when it is against you and when it is not, plus the specific moves that get it there.